Challenge
The number of AI experts increases exponentially – similar to the amount, quality, reach, and implementation of AI technology.
So … which AI & LLM professional should you choose for your specific needs?
Idea
I recommend you focus not only on AI knowhow, but the added skillset each expert offers aside her/his AI & LLM skills because those define her/his overall offering.
I created 20 business use cases where I can solve business challenges with my broad and deep marketing, strategy, and creative skillset – and the creative use of AI & LLMs.
Clickable Overview
20 Business Cases I can help you with LLMs
1. Faster & Better Creative Campaigns
Painpoint:
Difficulty coming up with effective marketing messages and campaigns.
LLM use case idea:
Use LLM to generate creative marketing ideas and campaigns.
Details:
As an experienced copywriter and creative director, I could use an LLM to help ideate innovative marketing messages, campaign concepts, and creative content for brands.
The LLM could take a brand positioning and target audience as input and output a wide range of ideas I can then refine.
2. Guide Strategy with Trend Prediction
Painpoint:
Predicting future trends to guide business strategy.
LLM use case idea:
Use LLM to analyze cultural and technological shifts to predict future trends.
Details:
With my background in marketing and technology, I could leverage an LLM to analyze current cultural and tech shifts, along with contextual data like economics and demographics, in order to predict future consumer and industry trends. This forecasting could guide business strategy.
3. Improve New Business Pitches
Painpoint:
Creating more effective and winning pitches to secure Ad accounts or startup funding.
LLM use case idea:
Use LLM to optimize new business pitches and improve chances of securing investment.
Details:
As an experienced collaborator with ad agencies & startups and advisor for CEOs, CCOs, entrepreneurs, and more, I could use an LLM to strengthen startup pitches by optimizing their positioning, value proposition and messaging. The LLM can also suggest ways to tailor the pitch effectively for different target groups and investors. This would improve chances of winning & funding.
4. Upscale & Accelerate Creative Output
Painpoint:
Scaling creative output as a company, Ad agency and any kind of content creator.
LLM use case idea:
Use LLM to augment human creativity and increase output.
Details:
As a creative professional, I can use an LLM to help generate more ideas and content than I could alone. With the LLM handling repetitive tasks like drafting initial ideas from a creative brief, I can focus on refining the best ideas and overseeing the creative direction. This accelerates and scales output.
5. Decide how to Best use Limited Budgets
Painpoint:
Deciding which innovations to pursue with limited resources.
LLM use case idea:
Use LLM analysis to identify most promising innovation opportunities.
Details:
As an innovator, I could describe various new product and tech innovations to an LLM and have it analyze their feasibility and potential ROI based on factors like development costs, demand, competition etc. Its impartial analysis could help determine which opportunities are most worth pursuing given limited resources.
6. Audit AI Systems for ethical Use and Output
Painpoint:
Implementing AI ethically to avoid harmful bias.
LLM use case idea:
Use LLM to audit AI systems and content for ethical risks.
Details:
With my AI and marketing expertise, I could leverage an LLM as an impartial auditor of AI systems, including generative models, to check for harmful biases or ethical issues in the data, algorithms or content produced. This would help uphold high AI ethics standards.
7. Optimise Marketing Analytics & Find new Insights
Painpoint:
Quantifying marketing success and impact.
LLM use case idea:
Use LLM to analyze marketing analytics and identify optimization opportunities.
Details:
As an experienced marketer, I could feed marketing data like web traffic, conversions, sales etc. into an LLM and have it analyze the data to quantify campaign effectiveness and return on spend. It can also suggest ways to optimize based on insights from the data.
8. Create Innovations from Global Benchmarks
Painpoint:
Researching innovations in other industries to inspire new products.
LLM use case idea:
Use LLM to research global innovations and identify potential product ideas.
Details:
I could leverage an LLM's ability to rapidly research and summarize information to scout global innovations across industries. By describing key brand values and goals, I can prompt the LLM to identify potential new product ideas inspired by digital trends, tech advances, scientific research etc.
9. Optimize Marketing Mix & Budget
Painpoint:
Determining ideal marketing mix with limited budgets.
LLM use case idea:
Use LLM to optimize marketing budget allocation based on data.
Details:
Using past marketing data, I could have an LLM analyze the effectiveness and ROI of different marketing channels like digital, print, events etc. and suggest an ideal budget allocation to maximize results within financial constraints. This would optimize marketing spend.
10. Identify new Market Demand and Product Opportunities
Painpoint:
Gauging market demand for potential new products.
LLM use case idea:
Use LLM analysis to evaluate market viability of new products.
Details:
I could describe potential new products and have an LLM research, analyze and forecast factors like target consumer demand, pricing, competitive offerings etc. to evaluate market viability and potential sales volumes. This data-driven analysis would inform new product decisions.
11. Update seasoned Brand Positioning
Painpoint:
Appealing to modern consumers with outdated brands.
LLM use case idea:
Use LLM to suggest repositioning strategies for outdated brands.
Details:
For brands that feel outdated, I could prompt an LLM to review the brand history and equity, analyze the current market landscape, and suggest data-backed repositioning strategies to appeal to modern consumer needs and preferences. This can reinvigorate lagging brands.
12. Evaluate potential Partners & Sponsorships
Painpoint:
Quantifying potential value of partnerships and sponsorships.
LLM use case idea:
Use LLM to estimate partnership value and suitability.
Details:
When evaluating potential brand partnerships and sponsorships, I could provide details on the opportunity and brand objectives to an LLM and have it estimate potential value and suitability based on factors like audience reach, brand alignment, cost vs expected ROI etc.
13. Localise Global Brand Messaging
Painpoint:
Determining effective marketing messages across global regions.
LLM use case idea:
Use LLM to optimize messaging for local cultural nuances and translation accuracy.
Details:
When expanding campaigns across global markets, I could leverage an LLM's natural language capabilities to ensure marketing messages and translations resonate locally and avoid issues stemming from cultural nuances and inaccuracies. This results in effective localization.
14. Create more and better NB Pitches
Painpoint:
Pitching services to prospects with limited team bandwidth.
LLM use case idea:
Use LLM to draft new business pitches.
Details:
I could describe potential new clients and projects to an LLM and have it draft tailored pitches conveying my experience, credentials and ideas specific to each prospect's needs. This scales new business development.
15. Calculate ROI on new Investments
Painpoint:
Quantifying potential returns on emerging technologies.
LLM use case idea:
Use LLM analysis to forecast ROI of new tech implementations.
Details:
When evaluating new martech or emerging tech like AI, VR, etc. I could provide details to an LLM and have it forecast potential costs versus ROI based on factors like initial investment, adoption forecasts, measurable business impacts etc. This data-backed analysis informs tech adoption decisions.
16. Prepare Crisis PR ahead of Time
Painpoint:
Developing appropriate crisis communications plans.
LLM use case idea:
Use LLM to generate crisis comms strategies for hypothetical scenarios.
Details:
I could describe hypothetical PR crisis scenarios to an LLM, along with brand details and objectives, and have it develop suitable crisis management strategies from messaging to optimal channels and spokespeople based on crisis type. This provides crisis preparedness.
17. Stay up-to-date with AI & Ahead of your Competition
Painpoint:
Staying on top of latest generative AI advances.
LLM use case idea:
Use LLM to summarize the latest LLM research and innovations.
Details:
To monitor the fast-moving LLM landscape, I can prompt an LLM to continually research, summarize and highlight the latest advances in AI research papers, new generative models, and LLM capabilities. This keeps me up-to-date on key innovations.
18. Prevent Shitstorms with Empathy Check
Painpoint:
Integrating empathy into creative work and brand interactions.
LLM use case idea:
Use LLM to sense check creative work from target audience perspectives.
Details:
To inject greater empathy into creative work, I could test concepts by having the LLM roleplay different target audience perspectives analyzing the messaging, visuals, tone etc. and flag any areas that lack empathy or could alienate audiences based on cultural factors.
19. Improve your Market Attribution Model & Campaign ROI
Painpoint:
Quantifying marketing attribution and optimization opportunities.
LLM use case idea:
Use LLM analysis to optimize marketing attribution modeling.
Details:
By inputting customer data and analytics, I could leverage an LLM's pattern recognition capabilities to build a complex attribution model quantifying the influence of different marketing touchpoints across channels and devices on conversions. This illuminates ROI optimization opportunities.
20. Safeguard your Global Brand DNA
Painpoint:
Ensuring brand adherence across global markets.
LLM use case idea:
Use LLM to audit international marketing content for brand alignment.
Details:
When expanding into new global markets, I can use an LLM to review all localized content and campaigns to ensure messaging, visuals, features etc. remain on-brand and avoid deviations from core positioning as can happen with decentralized teams and partners.
These are just 20 examples of my value proposition and services, which are constantly growing since I'm compulsively upgrading my AI & LLM skills. I'm enrolling in a Data Science Bootcamp soon and also learning Python. Just FYI what to expect next 😉
How you identify your LLM Business Use Cases – with the help of LLMs.
Simply use my prompt:
Act like an experienced business expert, creative genius, master prompt engineer and LLM visionary.
1st, read the uploaded „Best_of_Creative_Ideas_Doc.pdf“ to understand what good use cases are because they solve real pain points with specific ideas.
(This PDF is my idea database, which I created myself.
You can use this prompt without it – just delete the 1st paragraph.
Or use any of my 2 how to guides by in another blog post or this LinkedIn post.)
2nd, read my personal information:
(Put here your specific data, e.g. by copy & pasting your CV with your skills, etc. into it.
I used my CV here, which you'll find on my this page: https://www.eliaskouloures.com/cv )
Now, create 20 ideas for LLM use cases that revolve around my skillsets and experiences, which I could solve with a smart LLM use and one or more LLM prompts.
Format your ideas like this:
<<Number of LLM use case idea, e.g. LLM Idea 01>>
<<Painpoint of this LLM idea in 1 sentence>>
<<LLM use case idea in 1 sentence>>
<<Details, hints, explanation, and more about this LLM use case in 1 paragraph>>
Comments