Chief Creative AI Officer, Creative Director & Data Scientist

Freelancer 🇩🇪🇨🇭🇳🇱🇬🇧🇺🇸

2014 – to date​
 

• Collaborated on ~300 bookings for ~150 clients in 7 countries.
   

• Led up to 35 ppl teams as Creative Director, interim Chief AI Officer & Burning Man Camp Lead.
   

• Co-created campaigns as a Copywriter with multiple Art Director partners as creative teams.

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• Architected & deployed AI-powered chatbot for SAMSUNG, revolutionising product info access for 7,000+ B2C retail shops. Implemented new AI features incl. personalised shopper recommendations & AR tutorials, resulting in 30% sales conversion increase & projected 15% boost revenue.

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• Delivered AI Masterclasses as honorary mentor & advised Computer Science University Professor in AI, big data & machine learning. Simplified complex concepts like OSCEs & RAG models, resulting in 40% improvement in student comprehension and 25% increase in course enrolment.

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• Spearheaded 80+ keynotes on AI, LLMs & creative tech strategies for industry leaders incl. BBDO, Publicis & E.ON. Notably, conducted up to 6-hour AI workshops for DATEV (315 slides), resulting in 28 new AI automation use-cases and 50+ LLM prompts, driving 45% increase in operational efficiency.

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• Engineered open-source LLM+RAG system in 24 hours as Data Science Capstone project, enabling SME to leverage AI with their data. Devised 60 use cases & configured 12 AI tools for non-technical staff in 21 days, improving marketing efficiency by 35% & reducing content creation time by 50%.

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• Orchestrated creative strategies for global brands incl. BMW, IKEA, and Vodafone, managing marketing budgets up to €120M annually. Leveraged data-driven insights to boost campaign ROI by an average of 25% & increase brand awareness by 40% across markets.

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• Pioneered Data Science projects: ML-driven real estate analysis in Seattle, processing 21K listings & integrating crime statistics to identify optimal investments. Developed 28 data-driven marketing ideas for Tanzania's Tourism Bureau, resulting in 20% increase in visitors & 15% growth in revenue.

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• Catalysed new biz wins for ad agencies, achieving 75% pitch success rate since 2005 for clients incl. Activision/Blizzard, Braun, Konami, and McDonald's. Strategies implemented resulted in an average 30% increase in client acquisition and 25% growth in agency revenue.

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• Transformed nightclub biz during COVID lockdowns, innovating 0 investment revenue streams with pay-per-view streaming. Mitigated 95% revenue loss, retained 35 staff & maintained €13K monthly rent payments, showcasing exceptional crisis management & adaptability.

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• Executed 13-country launch for COBI e-bikes in 3 weeks, generating 250+ international PR placements, secured 8 B2B partnerships & achieved 401% Kickstarter funding. Efforts contributed to €9M in VC fundings in 6 months & successful acquisition by Bosch after 2 years.

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• Accelerated GTM for BEAT EM HUB gaming event startup, becoming top DACH region organiser in weeks. Secured high-profile event bookings for up to 30,000 attendees, incl. re:publica, Games Week Berlin, Melt & Splash Festival, resulting in 200% revenue increase & 150% user base growth.

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• Led strategy & content creation for Commerzbank's fintech launch, enabling market entry into 3 new tokenised sectors within 2 weeks. Initiative resulted in 25% expansion of the bank's digital portfolio & 40% increase in tech-savvy customer acquisition.