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Upgrade your Gaming brand with Benchmark ideas.




Challenge


Our World is speeding up and due to our global networks, everyone can know everything all the time, if you make an effort to keep up with what your competitors are inventing and launching 24/7/365.


That's one of the main reasons the average life expectancy of e.g. Fortune 500 companies shrunk from 75 to under 15 years.


Complacency is not an option anymore if you want to stay successful.



Idea


Benchmark the best ideas from around the world and apply them to the various touchpoints of the customer journey for the gaming industry.


Engineered prompt to copy & paste into your LLM


Act like the world’s best CEO, CTO and CCO.

1. Analyse all PDFs to understand what the current creative marketing benchmarks are.

2. Select which are the 3 best ideas you find for each of the following Customer touchpoints for the gaming industry:

a) Products, e.g. the games, the consoles b) Advertising, e.g. the branding campaigns

c) Promotions, e.g. the game launch and sales campaigns d) Social Media: any use that's different from just posting sales announcements e) Dealerships, e.g. the game stores or online POS like the Steam website f) The game developers' Websites g) Digital Services: any kind of special digital offering for customers aka gamers h) CRM: any kind of customer and gamer engagement i) Price Policies: any kind of special discounts, loyalty programs, game goodies, etc. j) Brand Partnerships

k) Trade fairs, e.g. any event or special promo on or around gaming shows like E3, SXSW, GamesCon, etc.

3. Applied each of those 3 ideas for each touchpoint to the gaming industry and its touchpoints.


4. List your ideas similar to the above Customer touchpoint list.


5. Format every idea like this:


<<letter and name of Customer touchpoint, e.g. „a) Products“>>

<<idea number in this category, e.g. „Idea 1“>>

<<idea in one sentence>>

<<best case idea you found with the brand name in one sentence>>


LLM differences: Claude vs. the World


Claude V2 is the only LLM I used due to its 100,000 tokens and 100 MB limit. This is AI LLM prompt and outcome is my result after my 1st test, which I could have further improved upon, but I'll keep those skills to myself and paying customers 😉


This whole post took me less than 2 hours: from coming up with this idea to gathering my benchmark files, structuring the AI input, engineering my LLM prompt, creating my AI car image with Leonardo.ai and writing this post.



Recommendations


  1. Adjust my prompt example by feeding it your own benchmark data, e.g. PDFs from Cannes Lions, Most Contagious Annuals, Dentsu Creative Trends, Webby Awards, Julian Cole, BBH Labs, Wunderman Thompson's 100 Creative Trends, etc.

  2. Contact me for a tailor-fit prompt that creates the best AI & LLM results.



Claude V2 output (best & only LLM that could handle input)


Here are my recommendations for the top 3 creative marketing ideas for each customer touchpoint in the gaming industry:



a) Products


Idea 1: Create limited edition consoles and controllers with unique designs and features to drive demand and buzz.


For example, Xbox's Forza Horizon 5 Limited Edition Console.



Idea 2: Partner with popular games to offer bundled console and game packages for big releases.


For instance, Sony's Death Stranding PS4 Pro Bundle.



Idea 3: Develop new accessories that enhance immersion and the gaming experience, like VR headsets or haptic vests.


For example, Meta's partnership with Sony to bring Horizon Call of the Mountain to the Quest 2 headset.



b) Advertising


Idea 1: Lean into gaming culture with clever pop culture references and memes.


For example, Xbox's ad series with celebrities as their gaming alter egos.



Idea 2: Showcase real gamers and their stories rather than actors.


Like PlayStation's "Play Has No Limits" campaign.



Idea 3: Create stunning cinematic trailers that capture the essence of new games.


Such as CD Projekt Red's cyberpunk anime announcement trailer for Cyberpunk 2077.



c) Promotions


Idea 1: Offer time-limited demos or early access for highly anticipated games.


For instance, Epic Games Store's free early demos.



Idea 2: Give gamers unique skins, characters, or power-ups for pre-ordering or buying at launch.


As seen with pre-order bonuses for games like Elden Ring.



Idea 3: Have contests and sweepstakes to win limited edition merch or early game access.


For example, Nintendo's giveaways for iconic franchise anniversaries.



d) Social Media


Idea 1: Engage directly with gamers by responding to comments, creating polls, and soliciting feedback.


As Riot Games does across their social channels.



Idea 2: Post behind-the-scenes looks at game development and staff.


For instance, Naughty Dog's developer diaries on YouTube.



Idea 3: Encourage user generated content and repost the best fan art, cosplay, gameplay clips, etc.


As Epic Games does regularly on Fortnite's Instagram.



e) Dealerships


Idea 1: Make stores places for immersive experiences with playable demos and gaming setups.


For example, the Xbox and PlayStation areas in GameStop locations.



Idea 2: Host in-store tournaments and events when big games launch.


As with Best Buy's celebration for the release of Super Smash Bros Ultimate.



Idea 3: Offer exclusive in-store merchandise, accessories, and collectors items.


Like GameStop's varied selection of pop culture gaming apparel and figurines.



f) Developer Websites


Idea 1: Create online hubs with deep lore, art, and details that extend game universes.


For instance, Riot Games' Universe sites for League of Legends and Valorant.



Idea 2: Make websites places for limited interactive experiences related to games, like mini-games or digital scavenger hunts.


As was done for God of War's story recap.



Idea 3: Enable gamers to join insider programs to get exclusive behind-the-scenes updates and early peeks at games in development.


For example, Bethesda.net and Bethesda Game Days for Fallout 76.



g) Digital Services


Idea 1: Launch companion apps that let gamers connect, strategize, and stay up-to-date while away from consoles.


Like Xbox's mobile app.



Idea 2: Create services for gamers to purchase in-game items, currency, season passes, etc. on any device.


As seen with Fortnite Crew subscriptions.



Idea 3: Enable cross-platform play and account syncing so gamers can play on the go.


For instance, Steam and Epic Games Store allowing cross-play on PC and mobile.



h) CRM


Idea 1: Offer loyalty programs that reward gamers with exclusive discounts, early access opportunities, and free in-game items.


As Ubisoft does with Ubisoft Connect.



Idea 2: Send highly personalized communications and suggestions based on gaming behaviors and preferences.


For example, Xbox's My Games & Apps recommendations.



Idea 3: Create gaming clubs and insider communities for fans to deepen connections with brands and franchises.


Like Bethesda's Constellation Club for The Elder Scrolls.



i) Price Policies


Idea 1: Provide season passes and downloadable content (DLC) bundles so gamers can access all game content at a lower cost over time compared to individual purchases.


As seen with offerings for games like Destiny 2.



Idea 2: Have frequent sales events and special discounts to entice gamers to try more games.


For instance, the major seasonal sales on platforms like Steam and GOG.com.



Idea 3: Offer free-to-play games and trials so gamers can sample experiences before purchasing at full price.


As Epic Games does with its free weekly game program.



j) Brand Partnerships


Idea 1: Enable branded in-game items, skins, or levels to creatively integrate partners.


For example, Fortnite's playlists and skins featuring Marshmello, Balenciaga, and more.



Idea 2: Develop games featuring partner IPs to expand reach beyond core gaming fans.


Like Nintendo's Pokemon and Mario games or Xbox's Forza Horizon featuring Hot Wheels.



Idea 3: Sponsor major esports tournaments and events to get brands in front of gaming audiences.


As seen widely with gaming leagues and competitions globally.



k) Trade Fairs


Idea 1: Make booth experiences highly interactive with playable game demos and immersive environments.


As Xbox and PlayStation do annually at E3, Gamescom, etc.



Idea 2: Host special launch events aligned with conventions to announce and showcase major games.


For instance, EA Play Live debuted before E3.



Idea 3: Provide trade fair perks and exclusives to give attending gamers unique swag and early trials.


Like Alienware's promotions at events like ComicCon.

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