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Upgrade your Automotive brand with Benchmark ideas.



Challenge


Our World is speeding up and due to our global networks, everyone can know everything all the time, if you make an effort to keep up with what your competitors are inventing and launching 24/7/365.


That's one of the main reasons the average life expectancy of e.g. Fortune 500 companies shrunk from 75 to under 15 years.


Complacency is not an option anymore if you want to stay successful.



Idea


Benchmark the best ideas from around the world and apply them to the various touchpoints of the customer journey for the automotive industry.



Engineered prompt to copy & paste into your LLM

Act like the world’s best CEO, CTO and CCO.


1. Analyse all PDFs to understand what our world’s status quo is, and our world’s challenges that lie ahead and get some benchmark creative ideas on how to best upgrade a company's services and offerings.


2. Decide which are the 3 best touchpoint ideas for all industries in provided PDFs that can and should be applied to the automotive industry’s touchpoints, which I list below: a) Automotive Product: the new Car models b) Automotive Advertising Campaigns c) Automotive Social Media d) Car Dealer Locations e) Automotive Website f) Automotive Digital Services

g) Automotive After Sales h) Automotive Price Policy i) Automotive Partnerships

3. Format your answers for each Automotive touchpoint like this:


<<Name of Automotive touchpoint>> <<Number of this Automotive touchpoint idea, choose 3 automotive ideas per touchpoint, then proceed to the next Automotive touchpoint>>

<<Explain why this Automotive touchpoint idea makes sense in 1 paragraph>>

<<Explain this Automotive touchpoint idea in 1 sentence>>

<<Name the best-case example, industry, country and brand where this touchpoint idea was implemented>>



Recommendations

  1. Adjust my prompt example by feeding it your own benchmark data, e.g. PDFs from Cannes Lions, Most Contagious Annuals, Dentsu Creative Trends, Webby Awards, Julian Cole, BBH Labs, Wunderman Thompson's 100 Creative Trends, etc.

  2. Contact me for a tailor-fit prompt that creates the best AI & LLM results.



Claude V2 output (best & only LLM that could handle input)


Here are 3 creative touchpoint ideas for each of the 9 automotive industry touchpoints, based on insights from the provided PDF reports:



Automotive Product: the new Car models


1) Make the car highly modular and customizable, allowing customers to configure various aspects like battery size, cabin layout, entertainment systems etc. This allows automakers to scale production while giving customers more choice.


Modular and customizable car platforms give customers more options while enabling scalable manufacturing.


Best example: Hyundai's "Integrated Modular Architecture" that allows flexibility in battery, motor and vehicle size.



2) Design the car to be purpose-built for specific mobility jobs, like delivery, ride-hailing or long-distance trucking. This unbundles the generalist vehicle into specialized tools.


Purpose-built mobility vehicles are designed for specific jobs instead of generic transportation.


Best example: Domino's pizza delivery vehicle DXP, modified for food delivery.



3) Make the car a hub for personalized services through integrated digital apps, turning it into a platform and opening new revenue streams.


Connected cars become digital platforms, not just vehicles, enabling personalized services.


Best example: Polestar cars getting performance upgrades via over-the-air software updates.



Automotive Advertising Campaigns


1) Use generative AI to instantly create personalized, targeted ads for different customer segments, optimizing campaigns.


Generative AI rapidly generates personalized ads, optimizing campaigns.


Best example: Anthropic's Claude AI writing ad copy for specific demographics.



2) Emphasize sustainability initiatives in ads to attract the 73% of customers encouraged by environmental benefits.


Promote sustainability achievements to reach customers valuing environmental impact.


Best example: Volvo's ad campaigns highlighting electric models and carbon neutral manufacturing.



3) Advertise experiential services that enhance the customer journey, not just vehicle features, showcasing lifestyle value.


Market holistic experiences beyond the car to communicate lifestyle value.


Best example: Audi's ads depicting experiences enabled by integrated in-car entertainment.



Automotive Social Media


1) Use virtual showrooms in metaverse platforms like The Sandbox, allowing interactive exploration untethered from physical sites.


Virtual showrooms in metaverse worlds enable remote interactivity.


Best example: Nissan's branded space in The Sandbox metaverse.



2) Share bite-sized explainers on social media answering common questions from car shoppers to build knowledge and trust.


Short social videos build trust by addressing shopper questions and concerns.


Best example: Toyota using TikTok to explain new models and technology like hybrid drivetrains.



3) Post behind-the-scenes footage showing manufacturing facilities and assembly lines to increase perceived transparency.


Behind-the-scenes manufacturing content boosts transparency.


Best example: BMW's factory tour videos bringing assembly lines to YouTube and Instagram.



Car Dealer Locations


1) Offer at-home test drives where dealers bring demo cars to customer houses, combining convenience with personal service.


At-home test drives deliver convenience and personal service.


Best example: Volvo's Roam Delivery program dispatching representatives with demo cars.



2) Install augmented reality systems in showrooms allowing customers to digitally configure colors, options and experiences.


Augmented reality showrooms enable digital customization.


Best example: Chevrolet's AR apps overlaying customizations onto displayed vehicles.



3) Equip dealerships with electric vehicle charging to accommodate test drives of new EV models.


EV chargers at dealerships support test drives of new electric models.


Best example: Ford's nationwide charging expansion enabling hands-on EV experiences.



Automotive Website


1) Offer immersive 3D configurators allowing online exploration and customization of interiors and options.


3D vehicle configurators enable digital exploration and customization.


Best example: Genesis' online 3D configurator showing customizable interiors.



2) Provide personalized recommendations using browsing history and stated preferences to pre-filter selections.


Personalized recommendations streamline browsing and selections.


Best example: Jaguar Land Rover's online recommendation engines suggesting models.



3) Embed AR apps to project virtual test drives onto local streets viewed through phone cameras.


Phone AR overlays enable virtual test drives at home.


Best example: Toyota's T-Mobility digital app placing virtual models into real streets.



Automotive Digital Services


1) Deliver over-the-air software updates to vehicles on the road, refreshing features and performance remotely.


Over-the-air software updates refresh vehicles remotely.


Best example: Tesla frequently upgrading models already in customers' hands.



2) Offer digital car subscriptions granting access to different models with flexible plan options.


Car subscriptions provide flexible access instead of ownership.


Best example: Porsche's app-based monthly vehicle subscription plans.



3) Provide navigation systems that plan routes accounting for EV range limits and recommended charging stops.


Trip planning considers EV ranges to incorporate optimal charging stops.


Best example: Mercedes' navigation systems factoring in EV capabilities.



Automotive After Sales


1) Send personalized maintenance reminders and arrange for at-home technician visits to complete required service.


Proactive at-home maintenance eases required servicing.


Best example: Nissan’s Icebox portal scheduling maintenance visits.



2) Monitor vehicle diagnostics remotely and deploy mobile teams to perform needed repairs at customer locations.


Remote monitoring enables responsive mobile repairs.


Best example: Tesla's Ranger service vans dispatching mechanics.



3) Offer over-the-air updates of vehicle software, enhancing features and performance post-purchase.


Over-the-air software updates continuously improve vehicles.


Best example: Ford's Power-Up system wirelessly upgrading infotainment and driving assist features.



Automotive Price Policy


1) Provide monthly subscription options that bundle leases, insurance and maintenance into one recurring payment.


Bundled subscriptions replace discrete ownership costs with one payment.


Best example: Porsche's monthly vehicle subscription plans.



2) Offer loyalty discounts and bonus packages to repeat customers, incentivizing brand commitment.


Loyalty programs reward brand commitment with discounts and perks.


Best example: GM's Owner Loyalty program with exclusive upgrade offers for repeat buyers.



3) Incorporate dynamic pricing based on real-time supply and demand to better manage margins.


Dynamic pricing optimizes margins in fluctuating market conditions.


Best example: Ford and GM using demand-based pricing during pandemic shortages.



Automotive Partnerships


1) Partner with charging networks like EVgo to make finding stations simpler for EV owners.


Charging partnerships simplify the EV infrastructure experience.


Best example: GM and EVgo's collaboration to expand charging access.



2) Work with popular apps and OS platforms on integrated in-vehicle entertainment systems.


Infotainment partnerships bring familiar apps into the cockpit.


Best example: Polestar cars coming with Google's Android Automotive OS.



3) Collaborate with parcel companies on delivery vans and trucks tailored for e-commerce.


Logistics co-design optimizes vehicles for delivery use cases.


Best example: Rivian and Amazon jointly developing electric delivery vans.

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