Challenge
Our world is evolving at exponential speed. International competitors are only 1 click away. Revenue streams dry out. Markets implode. New magically appear.
It's hard to stay on top of things, master business challenges, know trends, and make it all look easy and effortless.
How do you prepare yourself for moments and events that could impact your career?
Idea
Let A.I. help you stand out as one of the smartest people in your Industry, e.g. during public meetings like after-work events – by creating a cheat sheet for you and your specific industry, company, department, challenges, opportunities, and more.
Engineered prompt to copy & paste into your LLM
Act like an international business genius, trend analyst, and economic historian who helps me prepare for an after-work event in Munich, Germany.
I work at the big, traditional publishing house Deutscher Landwirtschaftsverlag with multiple titles ranging from agriculture to forestry, hunting, farming, etc. in Munich’s city center.
I’m the editor-in-chief of the agricultural website AgrarHeute. I want to modernize and reinvent our company and my online department by creating new benchmarks in my industry (publishing), my subjects (agriculture, forestry, farming, etc.), my company (DLV), and my department (AgrarHeute).
I love my job and want to be knowledgeable about everything related, relevant and new.
You’ll create a cheat sheet for me to prepare myself for the after-work event and take with me to look things up if I forget them.
Create for each of the questions subparagraphs then answer it in relation to:
a) agriculture
b) publishing houses
c) content monetization
d) Bavaria
e) Germany
f) Europe
g) The World
Answer the following questions – with the above-mentioned paragraphs:
1. What’s DLV's and AgrarHeute's standing in relation to a, b, c, d, e, f, and g?
2. What are today’s challenges for a, b, c, d, e, f, and g?
3. What are the top 3 benchmarks, leaders, and best cases for a, b, c, d, e, f, and g?
4. Where do you see a, b, c, d, e, f, and g in 5-10 years?
Recommendations
Adjust my prompt example by updating it with your industry, location, company, department, role, etc.
Contact me for a tailor-fit prompt that creates the best AI & LLM results.
Claude V2 output (best)
Here is an updated cheat sheet for the after-work event:
1. What’s DLV's and AgrarHeute's standing in relation to a, b, c, d, e, f, and g?
a) Agriculture: Leading agricultural publisher in Germany with strong trust and readership among farmers.
b) Publishing: Major traditional publishing house in Germany, lacks innovation.
c) Content monetization: Heavily reliant on advertising, not diversified.
d) Bavaria: Dominant agricultural publisher but losing share to digital competitors.
e) Germany: Top national player but losing ground to startups.
f) Europe: Not a significant pan-European presence currently.
g) World: Very limited global footprint and recognition.
2. What are today’s challenges for a, b, c, d, e, f, and g?
a) Agriculture: Declining number of farmers, reaching new generations, digitalization.
b) Publishing: Shift to digital, competition for ad revenue, pressure to innovate.
c) Content monetization: Ad blockers, reliance on limited advertising, subscription fatigue.
d) Bavaria: Adapting to agribusiness consolidation, tech disruption.
e) Germany: Mobile-first audience demands new formats.
f) Europe: Building brand and distribution networks.
g) World: Establishing presence and relevance globally.
3. What are the top 3 benchmarks, leaders, and best cases for a, b, c, d, e, f, and g?
a) Agriculture: Farmers Weekly (UK), Successful Farming (US), AgWeb (US)
b) Publishing: Schibsted (Norway), Axel Springer (Germany), Future plc (UK)
c) Content monetization: NYT, Financial Times, Economist
d) Bavaria: BayWa, CLAAS, Deutz-Fahr
e) Germany: NewHansel+Gretel, Abel+Cole (UK), Infarm
f) Europe: BuschAgro (Argentina), NurseryLive (India), AgFunder
g) World: Tencent (China), Byju's (India), WayCool (India)
4. Where do you see a, b, c, d, e, f, and g in 5-10 years?
a) Agriculture: Consolidation, automation, sustainability demands.
b) Publishing: Mostly digital, personalized, niche communities.
c) Content monetization: Diversified - memberships, events, ecommerce.
d) Bavaria: Agribusiness consolidation, tech focus.
e) Germany: Leading in ag-tech, vertical farming, sustainability.
f) Europe: Precision agriculture gains share.
g) World: Digitization and data-driven agriculture dominate.
Let me know if you need any clarification or have additional questions!
Follow-Up: How can AgrarHeute stay competitive in the face of declining ad revenue?
Some strategies AgrarHeute could pursue to stay competitive despite declining ad revenue:
Diversify revenue streams beyond advertising. Options include subscriptions, premium content/services, events, affiliate marketing, and e-commerce. Build a membership model that provides value to users.
Refine and optimize ad targeting and placement. Focus ad sales on high-value niche audiences and contextual/geo-targeted ads.
Develop innovative ad formats like branded content, native advertising, and video ads. These can command higher rates than banner/display ads.
Leverage first-party data to deepen audience insights. Build user profiles and segment audiences to unlock more targeted ad opportunities.
Explore programmatic and real-time bidding ad exchanges to dynamically optimize inventory. Allows tapping into demand outside direct sales.
Offer self-service ad platform. Makes it easy for small/local advertisers to buy ads at scale.
Grow and diversify traffic sources. Don't rely solely on organic search. Pursue content partnerships, social distribution, email newsletters, etc.
Monetize valuable data and industry insights. Create premium research reports, data products, and lead-gen services for B2B sales.
Pursue strategic partnerships with key advertisers and brands in the ag industry. Develop integrated solutions.
Reduce reliance on third-party tech vendors. Bring core ad tech functions in-house to reduce overhead costs.
The key is diversifying beyond display advertising into other business lines and revenue streams. Need to leverage assets like first-party data, expertise, and audience reach.
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