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Innovative Marketing Solutions that Drive Your Brand Forward

I offer Creative Direction, Marketing Strategy and bilingual Copywriting to help you master any brand challenge – from digital activations to local campaigns to global GTM launches.

New Projects & Challenges Welcome

Best of Films for TV, Online & SoMe

Challenge:

Companies need commercials that solve business challenges, e.g. support product launches, adapt to customer preferences, attract new audiences, react to events, solve PR crises, etc.

Solution:
I proved my strategic thinking and creative skills by brainstorming and writing hundreds of film ideas over my 20+ year career.

Result:

I created and guided dozens of my approved scripts through production – from €20k Social Media influencer content to €300k global image campaigns, e.g. for Vodafone, Sky, Nissan, Pokemon, Smart, and 1&1. 

Go-To-Market for Gaming Startup

Challenge:

Unknown Berlin gaming startup needed a full go-to-market strategy for DACH.

 

Solution:

I created their USP, PR assets, pitch deck, website IA and copy. 

 

Result:

My strategy led to sold-out events, brand deals, and festival contracts within weeks.

Go-To-Market for Fin-Tech Startup

Challenge:

Global launch strategy for Commerzbank's new fintech startup.

 

Solution:

I interviewed one of the founders, wrote a project briefing, devised a smart USP that utilised Commerzbank's heritage, created website IA, wrote all copy, and managed smooth rollout.

 

Result:

Successful launch within 2 weeks that exceeded client expectations.

Go-To-Market for E-Scooters

Challenge:

Launch e-scooters in 3 crowded DACH markets. 

 

Solution:

I wrote dozens of headlines for various German cities that spoke to their locals' mindset.

 

Result:

OOH Campaign that drove adoption, helped Lime launch successfully, and generated media hits in German newspapers and blogs.

Go-To-Market for Bike Startup

Challenge:

Create full go-to-market for pre-launch e-bike startup.

 

Solution:

In under 3 weeks, I interviewed all 4 founders, analysed global markets, identified business opportunities, created strategy, USP, PR, Kickstarter, website IA & copy, and orchestrated rollout.

 

Result:

After 6 months, successful launch in 13 countries incl. USA & Germany, 401% Kickstarter funding, 250+ international PR hits, 50+ B2B requests, secured 8 deals, and raised €9 million funding. After 2 years, COBI was acquired by BOSCH and integrated into their e-bike line, with all founders and staff retained.

Best of Ads & Promos

Challenge:

Companies need ads and promos to solve business challenges, e.g. changing customer preferences, attracting new audiences, reacting to current events or PR crises, etc.

Solution:

I used strategic thinking and creative skills to solve pain points and help clients reach their marketing goals, e.g. Wrigley's, Caritas, Smart, Snickers, Sky, VW, Beats, and IKEA.

Result:

My smart, goal-oriented, and outside-the-box thinking enabled me to create thousands of marketing assets in my 20+ year career. Solving business challenges on up to € 120 million marketing budgets and winning 24 creative awards.

Data Analysis of Real-Estate Market

Challenge:

Find top home options from 21,000 Seattle listings.

 

Solution:

I used Data Science to analyse real-estate database and create a 26-page report in 2 days.

 

Result:

I filtered out dangerous hoods with additional crime data, reduced shortlist to 10 homes, highlighted top 3 options with visuals, coded an interactive HTML map and used AI to create a 1-minute "A day in your Seattle life" video to showcase the city.

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I'll get back to you ASAP!

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